Play It Again Sports



Your Opelika/Auburn Sporting Goods Store

Play it Again Sports is THE neighborhood sporting goods store that consistently provides great value in new and used sports and fitness equipment, with exceptional customer service in a clean and fun environment. 

Here in Opelika/Auburn, we believe that sports can provide a great experience for the participates, as well as teach many valuable skills including team work, discipline, dealing with winning and losing, sportsmanship, and how to handle pressure.  Sports can also create great bonding experiences, and provide a positive outlet for our youth.  We also believe people are happier and have better peace of mind when they are fit and healthy.  

Our purpose is to promote sports and fitness in the Auburn/Opelika area, and to make sports more accessible to all by providing sporting goods at a great value

Our Location

3051 Frederick Road
Opelika, AL 36801

Hours of Operation

Sunday 1:00 PM-6:00 PM
Monday 10:00 AM-8:00 PM
Tuesday 10:00 AM-8:00 PM
Wednesday 10:00 AM-8:00 PM
Thursday 10:00 AM-8:00 PM
Friday 10:00 AM-8:00 PM
Saturday 10:00 AM-6:00 PM
Gold Standard = This location has received the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.