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Your Opelika/Auburn Sporting Goods Store

Have you ever wanted to own your own business?  Do you love sports?  Perhaps a Play it Again Franchise is right for you.

Play It Again Sports Fast Facts

  1. Sales and Gross Margin:

    Top Quartile Average Gross Sales: $1,338,799*
    Top Quartile Average Gross Profit: $669,504*

  2. Core Customers:

    Adults age 25 – 49
    Parents of kids ages 4-16
    Middle to upper income households, presence of youth sports programs

  3. Product Mix:

    60% New
    40% Quality Used

  4. Real Estate:

    Power centers with big box anchors, suburban strip centers near regional malls
    3,500 – 4,000 square feet

Play it Again Sports is THE neighborhood sporting goods store that consistently provides great value in new and used sports and fitness equipment, with exceptional customer service in a clean and fun environment. Come in today and meet our friendly, knowledgable and helpful staff; Michael, Colin, Dalton, Jessica, Austin and even our owner, Casey.

Here in Opelika/Auburn, we believe that sports can provide a great experience for the participates, as well as teach many valuable skills including team work, discipline, dealing with winning and losing, sportsmanship, and how to handle pressure. Sports can also create great bonding experiences, and provide a positive outlet for our youth. We also believe people are happier and have better peace of mind when they are fit and healthy.

Our purpose is to promote sports and fitness in the Auburn/Opelika area, and to make sports more accessible to all by providing sporting goods at a great value.

Location Info

Our location map
3051 Frederick Road
Opelika, AL 36801
Look for stores with the Gold Standard Seal. They have been recognized for achieving the highest standards in Product, Quality, Operations and Customer Service.
This store accepts gift cards

Store Hours

Mon:10:00 AM - 07:00 PM
Tues:10:00 AM - 07:00 PM
Wed:10:00 AM - 07:00 PM
Thu:10:00 AM - 07:00 PM
Fri:10:00 AM - 07:00 PM
Sat:10:00 AM - 06:00 PM
Sun:01:00 PM - 05:00 PM

Contact Store

334-737-6235